About Chris Owen

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So far Chris Owen has created 15 blog entries.

Your Pain-Free Digital Transformation Strategy

If you’re hoping to transform your organisation for the 21st Century and ensure that your customers and service users are able to interact with you in a way that suits their needs, you’ll have to develop a comprehensive digital transformation strategy. Rather than investing haphazardly in new technologies and digital infrastructure projects, organisations need to consider the ways in which [...]

2019-05-13T14:57:49+00:00April 18th, 2019|

Customer Experience Metrics: What You Should Be Measuring

If you’re to improve the customer experience, it’s first necessary to identify those aspects of your customer service system that are performing below expectations. To do this, the system’s performance must be gauged using metrics that truly reveal something about the customer experience. Here, we take a look at four of the most important customer experience metrics for your telephony [...]

2019-03-28T16:13:12+00:00April 2nd, 2019|

Which Call Centre Metrics Matter?

The modern call centre is central to a business’ ability to deliver excellent customer service. However, at a time when squeezed budgets and cost-cutting techniques are commonplace, call centres need to be able to measure their KPIs in order to drive improvements and justify their spending. To do this, they must analyse a variety of call centre metrics. Here, we [...]

2019-02-04T09:42:03+00:00December 14th, 2018|

Set up and Go? Why Automation Still Needs Your Attention

In all types of automated software, bugs and defects are both common and inevitable. As much as developers would like their creations to be entirely error-free, there are too many variables and inputs for this to happen. It’s why testing and maintenance are essential features of any successful digital implementation process. They weed out mistakes in an automated process and [...]

2018-10-30T10:00:46+00:00December 4th, 2018|

11 Reasons Customers Aren’t Using Your Chatbot (and what to do about it)

Though you may have developed the greatest chatbot known to humankind, there’s no guarantee your customers will use it. Here, we examine the 11 most common reasons your customers aren’t willing to engage with your chatbot and provide you with step-by-step solutions to fix each issue. Your chatbot doesn’t accurately replicate human conversation The clue is in the name – [...]

2018-10-30T10:00:18+00:00November 20th, 2018|

Are We Nearly There Yet? Digital Transformation in 2018

When it comes to digital transformation, preparation is everything. If your business is not actively preparing for new digital technologies and changes to working practices, processes and systems, there’s a high chance you’re going to get left behind. In the modern business environment, where change occurs at a rapid pace, companies can quickly find themselves at a disadvantage if steps [...]

2018-11-28T11:53:57+00:00November 13th, 2018|

Chat vs SMS – Which is Better for Customer Service?

If you’re looking to improve your customer service provision, one of the first things to consider is how customers are communicating with your business. Do they prefer phone calls, SMS, email, or WhatsApp? Which channels are becoming more popular and which are fading? Which are most important to your business? One of the most significant customer service issues in recent [...]

2018-08-30T12:18:56+00:00August 21st, 2018|

Think Your Callers Would Rather Talk to a Real Person? Think Again.

As businesses begin to consider the effect of technological change on the way customers interact with companies, it’s easy to posit call-based and chat-based channels as existing in opposition. This attitude would suggest that when one method is in the ascendency, the other is declining and that there is some kind of battle for dominance between the two. While this [...]

2018-08-30T12:19:04+00:00August 14th, 2018|

What the Perfect Omnichannel Solution Looks Like in 2018

In 2018, omnichannel systems have begun to become the basis for all digital communication between organisations and their users or customers. It reflects the enormous shifts we’re experiencing in the way people use mobile devices and other digital technologies to perform tasks in their everyday lives. However, knowing how to design an omnichannel system that functions well is incredibly difficult. [...]

2018-06-29T12:53:23+00:00July 31st, 2018|

10 Top Digital Self-Service Trends

As we enter the second half of 2018, we thought it was time to take a look at the state of self-service technology and examine some of the key trends that may influence its future. Whether we’re talking about chatbots or IVR, self-service technologies have come to play an increasingly important role in customer service solutions and there’s little doubt [...]

2019-02-19T16:41:11+00:00July 24th, 2018|
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