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So far Inform Comms has created 24 blog entries.

Still Thinking About Omnichannel? Don’t Get Left Behind

If your organisation is yet to adopt an omnichannel approach, you're in danger of being left behind. The ideas behind omnichannel systems are widely accepted and, despite many businesses struggling to implement them as effectively as they could, more and more companies are adopting the approach. Here, we take a look at why it's so vital that you do, too. [...]

2018-10-09T11:05:15+01:00October 23rd, 2018|0 Comments

8 Reasons Facebook Messenger Must Form Part of Your Digital Strategy

Chatbots have long been touted as an extremely important customer service tech development, but it's only relatively recently that Facebook opened up their platform to the technology. This has massive implications for customer service and marketing departments, and businesses need to consider how they can best utilise the service. Here, we examine the reasons why integrating Messenger into your digital [...]

2018-10-09T10:45:19+01:00October 16th, 2018|Comments Off on 8 Reasons Facebook Messenger Must Form Part of Your Digital Strategy

15 Ways to Promote Your Chatbot

Once you’ve designed, tested and launched your new chatbot, the only thing left to do is publicise it. Increasing chatbot usage is actually one of the biggest challenges organisations face when implementing this new technology. While we have the ability to create increasingly intelligent chatbots, ensuring users are aware of their existence and convincing them to use them requires a [...]

2018-05-08T07:29:05+01:00May 22nd, 2018|0 Comments

Omnichannel Analytics – a Guide to Measuring Success

Developing a carefully considered omnichannel strategy is quickly becoming a priority for many business and local government organisations across the country. However, without a way of measuring its performance, there’s no way to know if it’s as effective as hoped - or even if it’s having an impact at all. Here we take a look at how analytics can help [...]

2018-04-24T09:15:32+01:00May 15th, 2018|0 Comments

5G Technology – A beginner’s guide

As the pace of technological development increases, it seems as though the next generational leap in wireless networking technologies is never too far away. 5G technology is the latest step in our journey to create ever-more powerful networks that are capable of increasingly speedy connections. This new technology could result in drastic changes to the way local governments deliver their [...]

2019-02-19T16:45:21+01:00May 8th, 2018|0 Comments

How to Develop the Perfect Omnichannel Strategy

The idea of developing an omnichannel strategy is popular amongst business and organisations, who recognise new technologies have resulted in dramatic shifts in the way individuals interact and use services. New customer behaviours are radically altering the way organisations communicate, reach out to these individuals, and ensure the services they provide are meeting expectations. A clear example of this emerging [...]

2018-04-24T08:42:05+01:00May 1st, 2018|0 Comments

Lone Worker Risk Assessment Checklist

Around 8 million people in the UK are classified as lone workers and exposed to variety of risks that need to be assessed and mitigated against if their safety is to be assured, so far as it is reasonably practicable to do so. Employers have a Duty of Care to each and everyone of their employees and additional measures must [...]

2018-04-24T08:27:47+01:00April 24th, 2018|0 Comments

How Local Councils Should Be Using Twitter In 2018

Alongside Facebook and Instagram, Twitter is regarded as one of the most important social media platforms in the world. With an estimated 12.6 million Twitter users in the UK, it’s a powerful communication tool that, despite regular naysaying, is not going anywhere in the near future Local councils in particular have found the platform to be a useful means of [...]

2018-04-03T10:46:45+01:00April 24th, 2018|0 Comments

The Impact Of AI On Jobs: How To Discuss With Your Staff

Technology is often a double edged sword – it offers incredible, game-changing benefits, but has its drawbacks too. As automation in the workplace increases, more and more workers are concerned about the effect AI is going to have on their jobs and employment in general. For managers, this is somewhat of a conundrum. To turn your back on technological progress [...]

2018-04-03T11:40:05+01:00April 17th, 2018|0 Comments

How local councils should be using Facebook in 2018

With the development of online communications and social networks, local councils have been forced to operate on an increasingly large number of communication channels. As well as maintaining traditional means of communication, they’ve had to deal with a proliferation of ever-evolving online platforms in order to stay relevant and accessible. One of the ways they’ve managed this is through the [...]

2019-02-05T11:44:14+01:00April 10th, 2018|0 Comments
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